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Welcome to American Girl

Discover the power of girls.

American Girl celebrates the potential of girls—to dream, to grow, to aspire, to create and to imagine. That’s why all of our books embrace who she is today, and encourage her to “follow her inner star” and see what she may become tomorrow.

With dozens of award-winning titles, you’ll see why American Girl has sold 100 million books to date—books that girls love and moms trust.

Put the power of girls to work for your business. Contact us at 800-233-0264 to speak to a sales rep and find out more.


To Celebrate Girls

American Girl is there for girls every step of the way—as they begin to read, start school, face issues about friends and family, and dream about setting off on their own adventures. It is no wonder that our titles have graced the bestseller lists of the New York Times, Publishers Weekly and BookSense, in addition to garnering dozens of awards from parents groups and industry leaders.

Character Books

American Girl’s character books feature historical fiction that teaches history, traditions, and values, artfully weaving together education and entertainment. Each character’s story is told in six compelling books, focusing on family, school, holiday, birthday, summer, and winter adventures. Gentle life lessons throughout the stories remind girls of such lasting values as the importance of family and friends, compassion, responsibility, and forgiveness. Full of wisdom and encouragement, the stories show girls how to meet their own challenges with strength and courage.

As these stories are translated to other media, they are finding new audiences and continued success. American Girl’s extremely popular TV movies include Samantha: An American Girl Holiday (2004), Felicity: An American Girl Adventure (2005), and Molly: An American Girl on the Home Front (2006). Then in 2008, Kit Kittredge: An American Girl debuted in theaters nationwide. As American Girl’s first-ever theatrical movie, girls and parents were excited to see Kit’s inspiring story brought to life in a completely new way. In 2009, American Girl released its first full-length DVD featuring a Girl of the Year character. Produced by HBO Films and Sobini Films, An American Girl: Chrissa Stands Strong reached girls nationwide with its positive message of friendship, and won a 2009 Gold Award from National Parenting Publications (NAPPA).

Advice and Activity Books

Inspired by our American Girl® magazine, these award-winning, contemporary books are full of helpful advice and fun activities for girls. Wide-ranging topics include quizzes, cooking, art projects, boys, babysitting, friends, hair care, and more.

Color-coded categories such as “Just for Fun,” “Be Your Best,” “Body & Mind,” and “Do-It-Yourself” make it easy for you to merchandise our titles and for customers to find more of the books they love.

American Girl—Fast Facts

We celebrate girls. At American Girl, we understand girls’ hopes and dreams. We know what ignites their curiosity and inspires their creativity.

How do we know what girls want? Because they tell us—in the heartfelt letters they send to American Girl magazine, and in letters and e-mails from grown-up girls now making their way in the world. Every book we publish grows out of our ongoing conversation with girls. We’re proud to create books that give them what they need, when they need it most.

Who is reading American Girl® books? Girls, ages 8 to 12. Although girls today have a busy lifestyle—filled with friends, sports, school activities, dance classes, and homework—they still love to read! American Girl offers a wide variety of stories to choose from: heartwarming historical character tales about growing up in the past, contemporary Girl of the Year books that reach girls today, advice books about how to handle the ups and downs of life, hands-on craft kits and activity books, fun quizzes and brainteasers, and much more.

Why are girls drawn to American Girl books? Because they are extremely engaging stories celebrating what it means to be a girl—in this time period and many others.

Why are moms impressed with American Girl books? All of our books are both fun and educational. Not only do they encourage girls to read, they also present key messages about the importance of family, friendship, and personal integrity—good values that moms applaud.

Brand Strengths

American Girl’s greatest brand strength is its voice, which embodies a positive, age-appropriate point of view that real girls can relate to and that moms trust.

The American Girl voice is unique in the girls’ marketplace and represents a distinct point of difference from other girls’ brands.

American Girl products and experiences have educational merit as well as entertainment value—like “chocolate cake with vitamins.”